Vangal Private Equity Acquires Zalarma, focusing on programmatic SEO

Vangal Expands Its Portfolio with the Acquisition of Zalarma, a Leading Programmatic SEO SaaS Company

San Jose, October 11, 2023 – Vangal, a prominent private equity firm known for its strategic acquisitions of digital marketing agencies and SaaS businesses, is excited to announce its acquisition of Zalarma, a cutting-edge SaaS company specializing in programmatic SEO. Based in San Jose, Zalarma has quickly established itself as a leader in leveraging AI to optimize SEO strategies at scale. The acquisition, valued at under $10 million, represents a significant addition to Vangal's growing portfolio of innovative technology companies.

Zalarma's programmatic SEO platform is designed to help enterprises create highly personalized content that aligns with the intent of users, enhancing search engine visibility and driving targeted traffic. The platform utilizes AI-based intent signals to generate content that meets the needs of users in real time, offering a scalable solution for enterprises looking to dominate search engine rankings.

Mukund Mohan, Managing Director of Vangal, emphasized the strategic importance of the acquisition, stating, "Programmatic SEO is the future of content in the age of large language models (LLM). As search engines and content consumption evolve, the ability to create dynamic, intent-driven content at scale will be a critical differentiator for businesses. Zalarma's technology is at the forefront of this shift, and we are thrilled to bring their expertise and innovative approach into the Vangal ecosystem."

The acquisition of Zalarma aligns with Vangal's broader strategy of investing in companies that are poised to lead the next wave of digital innovation. By integrating Zalarma's programmatic SEO capabilities into its existing portfolio, Vangal aims to provide its clients with a comprehensive suite of tools to enhance their digital marketing efforts and stay ahead of the competition.

Aditya, the founder of Zalarma, expressed his excitement about joining forces with Vangal, saying, "At Zalarma, our mission has always been to push the boundaries of what’s possible with SEO by using AI to understand and respond to user intent. Our platform enables enterprises to create personalized content at scale, which is increasingly important in today’s digital landscape. We are thrilled to partner with Vangal, whose resources and expertise will allow us to scale our solutions and reach even more businesses globally."

Vangal plans to retain Zalarma’s brand identity and operational independence while integrating its programmatic SEO solutions into the broader service offerings available to Vangal’s clients. The goal is to enhance the ability of businesses across various industries to leverage advanced SEO strategies, enabling them to achieve sustained growth in an increasingly competitive digital environment.

The acquisition of Zalarma is part of Vangal’s ongoing commitment to investing in businesses that are driving the future of digital marketing. As the demand for sophisticated SEO solutions continues to grow, Vangal is well-positioned to support the development and deployment of these technologies across its portfolio.

For more information about Vangal and its portfolio of companies, please visit https://vangal.com.

Media Contact:
Sushmita Safa
Marketing Manager
sushmi @ vangal.com
650 485 3796

About Vangal:
Vangal is a private equity firm that acquires and grows digital marketing agencies and SaaS businesses. Focused on innovation and strategic growth, Vangal partners with companies that offer leading-edge solutions to help businesses succeed in the digital marketplace.

About Zalarma:
Zalarma is a San Jose-based SaaS company specializing in programmatic SEO. Utilizing AI to generate intent-driven, personalized content at scale, Zalarma helps enterprises enhance their search engine rankings and drive targeted traffic.